SEO & marketing · checked 2026-10-19

Can I vibecode Moz Pro?

NOT REALLY· don't bother

Moz Pro's value is its measurements: Domain Authority, Page Authority and Brand Authority, a link index Moz says holds tens of trillions of links, and a keyword index of over a billion phrases. A coding session can't produce any of them. What it can build, for your own sites, is the working half: a weekly rank tracker with competitors, a site crawler that lists broken links and weak titles, Search Console figures, and a check of whether AI search answers cite you, for a few dollars of API calls a month. If a client or a boss asks for your Domain Authority, only Moz can say it.

$49/moprice

$588it costs you a year

weekendbuild time

—people replaced it

Before you start

What you need on hand.

DifficultyIntermediate · Some system setup or keys.

TimeAn afternoon for the dashboard; Moz's scores can't be built

Claude Code, Codex or CursorAny of them can run the prompt.
Python 3.12The prompt uses FastAPI, httpx and APScheduler.
A DataForSEO accountPay as you go with a $50 minimum top-up, for the weekly position checks.
A Perplexity API keyOnly for the AI visibility check; skip it if you don't need that.
A Google Cloud service accountAdded as a user on each Search Console property; budget 30 minutes for the console.

Before you buildBefore paying, try Ahrefs Free and Google Search Console on your own sites, and the free Moz Community account if you only need a Domain Authority lookup now and then.

1. Install one agent: Claude Code, Codex, Cursor.
2. Make an empty folder and open it in the agent.
3. Paste the prompt below, press enter, and answer its questions as it builds.

The prompt

Build me a site health and rank tracking dashboard for my own sites to replace Moz Pro.
Requirements:

- Python 3.12 + FastAPI + Jinja2: `uvicorn app.main:app --port 4861` serves
http://localhost:4861, behind one password from .env.
- Campaigns in campaigns.yaml: a site, up to 3 competitor domains, a keyword list and a
country. The standard-library sqlite3 module keeps everything in ./data/campaigns.db.
- Rankings: a weekly APScheduler job asks the DataForSEO SERP API (DATAFORSEO_LOGIN and
DATAFORSEO_PASSWORD in .env) for the top 20 per keyword and stores the position of the
site and each competitor; a chart per keyword and a table of the biggest weekly moves.
- Site crawl: httpx + selectolax, same domain only, robots.txt respected, at most 5 requests
a second and 5,000 pages. Flag 4xx and 5xx, redirect chains over 2 hops, missing or
duplicate titles and meta descriptions, several H1s, a missing canonical, noindex pages
listed in sitemap.xml, and responses slower than 2 seconds, each with its URLs and what
changed since the last crawl.
- AI visibility: prompts.txt holds questions my customers might ask an AI search tool;
weekly, send each to the Perplexity API (PERPLEXITY_API_KEY in .env), keep the answer and
its cited URLs, and mark whether my site or a competitor is cited.
- Search Console import through a Google service account: clicks, impressions and position.
- A Markdown report per week in ./reports/ with rank moves, new crawl issues and citations.
- No accounts, no telemetry, local-first: only DataForSEO, Perplexity and Google are called.
- Out of scope: Domain Authority and link data, keyword volumes, a browser extension.
- README: the cron or systemd line, what each API costs per run, the Search Console steps,
and a warning that nothing here reproduces Moz's Domain Authority.

Opens your agent with the prompt filled in, you press enter. Or copy it and paste it into an empty folder.

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Then keep going

Next prompts, same folder.

The first prompt builds the core. Run these one at a time in the same folder to grow it into your own Moz Pro.

Add a crawl comparison to the dashboard in this folder. Requirements:

- Keep the issue list of the last 12 crawls per campaign in SQLite.
- A page that shows two crawls side by side: new issues, fixed issues and unchanged ones,
  grouped by issue type, with a count and a link to each URL.
- Mark pages whose title, meta description or H1 changed between the two crawls.
- Add the new and fixed counts to the weekly Markdown report.
- Update the README.

Add citation alerts to the dashboard in this folder. Requirements:

- After each weekly AI visibility run, compare with the previous run per prompt. Flag
  prompts where my site was cited before and isn't now, and prompts where a new competitor
  appears.
- Send one email through SMTP (settings in .env) only when something changed, with the
  prompt, the old and new cited URLs and a link to the stored answer.
- A --dry-run flag that prints the email.
- Update the README.

Add Bing rank tracking to the dashboard in this folder. Requirements:

- Per campaign, an `engines` list in campaigns.yaml (google, bing). Use the matching
  DataForSEO SERP endpoint for each and store the engine with every position.
- Show one chart line per engine and a table with the position difference between them.
- Respect the existing cost estimate and tell me what the extra engine adds to a weekly run.
- Update the README.

What you lose

Domain Authority, Page Authority and Brand Authority scores
The link index behind Link Explorer and backlink queries for any site
Keyword volumes and suggestions from Moz's keyword index
MozBar Premium in the browser
Scheduled reports and extra seats for a team

Why people still pay

Domain Authority became the number clients and editors ask for, and only Moz publishes it. Paying also gets rank tracking, a crawler, link research and a Help Hub in a tool that does not take a week to learn. Its AI visibility tracking is new, and it is bundled into the plans.

Moatproprietary data brand & trust infrastructure scale

Do the math

Moz Pro or your own copy?

Over

Your usage

Count my time12h ×$/h

Moz Pro, 1 yr$588

Your own copy, 1 yr$130running + build session

You keep$458pays for itself in the first month

Estimate · DataForSEO lists SERP lookups from $0.0006 each, so a few hundred keywords a week cost a few dollars at most. The crawler and Search Console are free. Perplexity bills each prompt, so keep prompts.txt short. The build is token usage on your agent plan.

Leaving Moz Pro

Take your data, then cancel.

1 · Take your data out of Moz Pro

1Rankings: open a Campaign, go to Rankings and use the export link next to Tracked Keywords Overview. Choose any date range from the campaign history; the default is 12 weeks or the age of the campaign.
2The file has one row per keyword per data collection in that range, and any filters you applied carry over. Columns: keyword, location, labels, SERP date, rank (blank outside the top 20), change, URL, and minimum and maximum search volume for each engine.
3The Competition tab exports one search engine at a time; pick the engine in the drop-down first.
4Reports and research lists: Moz says you lose access to your reports once the plan ends, so save them first. We didn't open the export pages for keyword lists or link lists.

2 · Cancel Moz Pro

1Choose Account & Billing in the profile icon menu and stay in the Subscriptions view.
2Click Cancel plan under Current Plan and fill in the survey.
3Click Next, then Yes, confirm cancellation; nothing is cancelled before this step.
4Return to the subscription page: Current Plan should read canceled, with no renewal date.

Cancel at least 24 hours before the renewal date. Cancellation takes effect at renewal, so you keep what you paid for until then, and there is no pause option.
Campaigns are archived when the plan ends. Moz keeps 12 update cycles of campaign data (12 weeks on weekly updates) and historical rankings and link data indefinitely; reactivating restores them.
A free trial turns into a paid plan unless you cancel it, also 24 hours ahead. A card authorization of up to $1 may appear and is voided.
Extra seats and add-ons are separate lines on the subscriptions page; remove them before the renewal date.

Checked 2026-10-19 against Moz Pro's docs: 1, 2, 3, 4

The escape hatch

Don't feel like building it? These are already free.

OpenSEOOpen sourceMIT keyword research, rank tracking, competitor insights, backlinks, site audits and AI visibility on your own DataForSEO key; hosted version $10 a month.★ 24k · active Oct 2026 · docker to self-host
WebVisit ↗SerpBearOpen sourceMIT rank tracker with Search Console data and email alerts; it needs a SERP scraping service or your own proxies to fetch positions.★ 2.1k · active May 2026 · docker to self-host
WebVisit ↗UnlighthouseOpen sourceMIT scanner that runs Google Lighthouse over every page of a site and reports performance and SEO scores.★ 4.9k · active Oct 2026 · one-click install
WebVisit ↗

All 6 free alternatives to Moz Pro ›

The numbers

Moz Pro pricing

Plan	Monthly	Annual, per month	What you get
Starter	$49	$39	Entry plan for one person with a single website. The pricing page gives no caps for it; third-party reviews say 50 tracked keywords.
Standard	$99	$79	1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries and 5,000 backlink queries a month, 150 tracked AI prompts on 4 AI models, 2 AI content briefs a month.
Medium	$179	$143	2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 20,000 backlink queries a month, 300 tracked AI prompts, 10 AI content briefs.
Large	$299	$239	3 users, 25 campaigns, 3,000 tracked keywords, 1.25M pages crawled a week, 15,000 keyword queries and 70,000 backlink queries a month, 600 tracked AI prompts, 50 AI content briefs.
Enterprise	custom	—	Custom volumes for agencies and larger businesses.

Free tier: Limited MozBar, Keyword Explorer and Link Explorer use; the page doesn't give the numbers.
Billing: Monthly or yearly; paying yearly takes 20% off base plans, and the yearly price is labeled as the price for the first year, so check the renewal price. Subscriptions renew automatically and can't be paused. The free trial is only offered on Medium billed monthly, needs a card, and turns into a paid plan unless you cancel.
Hidden costs: Extra user seats are $49 a month each. Add-ons per month: $10 per campaign, $15 per 50,000 pages crawled, $20 per 200 keywords, $10 per 10,000 keyword queries, $25 per 5 keyword lists or link tracking lists. AI visibility: $20 per extra dashboard and $50 per 100 extra prompts. Any add-on ends a free trial and bills you at once.
Source: moz.com

Also on the list

Semrush$139/mo · SEO & marketingNOT REALLY

Ahrefs$29/mo · SEO & marketingNOT REALLY

AccuRanker$224/mo · SEO & marketingKINDA

Questions

Moz Pro, briefly

Not answered here? Tell us and we'll add it.

Ask a question ›

A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer.

Not really. Domain Authority became the number clients and editors ask for, and only Moz publishes it. Paying also gets rank tracking, a crawler, link research and a Help Hub in a tool that does not take a week to learn. Its AI visibility tracking is new, and it is bundled into the plans. The prompt on this page builds the closest honest substitute.

About $49 a month on the Starter plan, $588 a year (checked 2026-10-19).

Domain Authority, Page Authority and Brand Authority scores; The link index behind Link Explorer and backlink queries for any site; Keyword volumes and suggestions from Moz's keyword index; MozBar Premium in the browser; Scheduled reports and extra seats for a team. If any of those matter to you, keep paying.